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博客來精選推薦Services Marketing- Integrating Customer Focus Across the Firm(7版)
Services Marketing- Integrating Customer Focus Across the Firm(7版)
Services Marketing- Integrating Customer Focus Across the Firm(7版) 評價
網友滿意度：
努力努力~~ 就算上班只有領死薪水
但是加值自己另一個實在的方式就是讀書了!!
當然還有很多原因是為了要考試啦XD
雖然讀書考試真的很辛苦，
只要一想到未來還有機會
可以參與外派的工作
我就又有鬥志了!!!
跟大家推薦讀來相當上手的
Services Marketing- Integrating Customer Focus Across the Firm(7版)
整體的編輯跟內容相當清楚豐富~
推薦給想進修努力的大家噢!
一起加油吧!!
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Services Marketing- Integrating Customer Focus Across the Firm(7版)
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商品訊息功能:
商品訊息描述:
1.Maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter.
2.Includes increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.
商品訊息簡述:
作者： Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2017/06/16
- 語言：英文
Services Marketing- Integrating Customer Focus Across the Firm(7版)
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